Our Guiding Principles and Culture
The Whooster Way
The Whooster Way embodies the core principles, behaviors, and practices that form the foundation of our unique culture. It defines how we interact with each other and our clients, shaping our identity and driving our exceptional success. At Whooster, we all adhere to the following principles:
Be Passionate About What We Do.
Have a passion for what we do and be fully engaged. Make the most of each day by approaching every task with energy, focus, purpose, and enthusiasm. Work with a sense of urgency to get things done.
Innovate.
Innovation, improvement, and success don’t come from playing it safe. They come from a thoughtful and intentional willingness to try the unconventional and to ask “What if?” Try a new way. Think differently.
Think Team First.
It’s not about you. Don’t let your own ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a co-worker when that’s what’s required for success. Help each other to succeed.
Create A Great Impression.
Every conversation, phone call, e-mail, letter, and even voicemail, sets a tone and creates an impression. Pay attention to every interaction and be sure you’re setting a tone that’s friendly, warm, and helpful.
Document Everything.
Since information is the lifeblood of our business, we must be great at sharing it across people, departments, and functions. Document communications with clients, prospects, vendors, integrated partners and each other.
Be Solution Focused.
Demonstrate a relentless solution focus, rather than pointing fingers or dwelling on problems. Identify lessons learned and use those lessons to improve ourselves and our processes so we don’t make the same mistake twice. Get smarter with every mistake. Learn from every experience.
Get Clear On Expectations.
Create clarity and avoid misunderstandings by discussing expectations upfront. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilities, and due dates.
Listen Generously.
Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more, rather than jumping to conclusions. Above all, listen to understand.
Make Quality Personal.
Demonstrate a passion for excellence and take pride in the quality of everything you touch and everything you do. Have a healthy disdain for mediocrity. Good is not good enough. Always ask yourself, “Is this my best work?”
Embrace Diverse Perspectives.
Be open to learning from others, no matter what role they have, and regardless of their age, industry, experience, or tenure with our company. We make better decisions when we consider multiple perspectives.
Speak Straight.
Speak honestly in a way that helps to make progress. Say what you mean, and be willing to ask questions, share ideas, or raise issues that may cause conflict when it’s necessary for team success. Be courageous enough to say what needs to be said. Address issues directly with those who are involved or affected.
Take Ownership.
Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Be resourceful and show initiative. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.
Deliver Legendary Experiences.
It’s all about the experience. With every experience, do the little things, as well as the big things, that surprise people. Make every interaction or stand out for its helpfulness. Create the “WOW” factor that turns customers into raving fans. This includes both internal and external customers.
Communicate To Be Understood.
Be open and clear in your communications. Write and speak in a way that can be understood. Avoid using internal lingo, acronyms, and industry jargon. Use the simplest possible explanations.
Go The Extra Mile.
Be willing to do whatever it takes to accomplish the job . . . plus a little bit more. Whether it’s starting early, staying late, or doing something that’s not in your job description, it’s the extra mile that separates the ordinary from the extraordinary.
Be A Fanatic About Response Time.
Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.
Be A Pro.
Seek out and take advantage of every opportunity to gain more knowledge, to increase your skills, and to become a greater expert. Exude competence. Be resourceful about learning and sharing best practices.
Keep Things Fun.
While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously. Laugh every day.
Join Our Fight Against Human Trafficking
NightWatch in Action: Real Success Stories from the Field
Explore how NightWatch is helping law enforcement and private sector partners dismantle trafficking networks and protect vulnerable communities—one case at a time.
Southern Narcotics Task Force
Success Overview: Using NightWatch, investigators identified multiple suspects linked to overdose deaths, uncovering their involvement in both narcotics and human trafficking. This critical connection helped bridge gaps between drug-related investigations and trafficking networks, bringing justice to the victims while dismantling the operations of those exploiting them.
Southeast Organized Crime Unit
Success Overview: What began as an auto theft investigation revealed far more when NightWatch flagged a phone number connected to human trafficking activity in Oregon. The investigation expanded to uncover a trafficking network exploiting underage individuals with fake IDs. NightWatch transformed what would have been a localized case into a life-saving breakthrough with nationwide implications.
Border Task Force
Success Overview: When tracking organized crime groups, investigators used NightWatch to confirm links between suspects and known trafficking facilitators. With every data hit, NightWatch painted a fuller picture of the network, helping law enforcement build stronger cases and protect vulnerable populations.
Whooster Data is powered by the OWL Intelligence Platform
The Owl Intelligence Platform takes disparate data and converts it into actionable intelligence.
Data intelligence takes a lot of time. It’s a lot of work to find data sets, then analyze the data, then visualize it. And even if you’re lucky enough to find the right set of data, it’s still a pain to work with. With Owl, it’s as easy as connecting your databases, apps, and spreadsheets to make data visualizations that are easy to understand and communicate. Then share and analyze your insights, allowing you to act on them immediately.